Six months ago the message to every team was simple. Use as much AI as you can. Now Sam Altman is standing on stage admitting token costs turned into “a huge issue” for his own customers. His words. The line that says everything: companies telling OpenAI they spent their entire 2026 budget in Q1 and asking if he can make it more efficient. This is the part nobody put in the plan. Everyone chased tokenmaxxing. Internal leaderboards. Agents firing off a thousand calls just to answer one question.
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Six months ago the message to every team was simple. Use as much AI as you can. Now Sam Altman is standing on stage admitting token costs turned into “a huge issue” for his own customers. His words. The line that says everything: companies telling OpenAI they spent their entire 2026 budget in Q1 and asking if he can make it more efficient. This is the part nobody put in the plan. Everyone chased tokenmaxxing. Internal leaderboards. Agents firing off a thousand calls just to answer one question.
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