Every memorable ad I have ever been part of had one big swing that almost got cut. The original character. The practical stunt instead of the CGI version. The hand-built set. The song that costs real ...

That’s why at Fox Agency, we’ve created our unified media offering. It’s the secret sauce (the icing on the cake, if you will ...

Then there’s TCO London: neither a publisher with an agency inside it nor an agency with a publisher inside it, but both an ...

Anthropic’s Super Bowl successfully asserted a point of differentiation, explains Sagstrom. Back in January, both Anthropic ...

Bringing a whole new meaning to the concept of cups, Echo Falls has created the Carry-All, a bra with pockets that saves the ...

Senior leaders from Covatic, AdsWizz, Goodstuff and Global discuss when video strengthens podcasts, where audio remains the ...

Trust is one of the biggest barriers to consumer adoption of refurbished tech. The idea is great in theory: save money, save the planet and feel very smug about your eco credentials. But in practice, ...

Everyone covering Major League Soccer’s new campaign leads with Lionel Messi pulling on an Inter Miami jersey for the cameras ...

The AI paradox. Talk about AI and you’ll hear a familiar, increasingly loud chorus of excitement, ambition, expectation, fear ...

Linda Boff put it out anyway, timed to the 45th anniversary of the moon landing. “These were really special and we sold out ...

It’s more difficult to be consistently boring than to create shocks into the system,” says Anja Spielmann, vice-president of ...

It’s the antithesis of AI slop,” says Henry Cowling, chief innovation officer at Monks. “If you think AI slop is just ...