A commercial for AI company Anthropic's chatbot Claude drew sharp criticism from viewers during Saturday's quarterfinal ...

England are gearing up for only the fourth World Cup semi-final in their history. As well as a shot at glory for Harry Kane, ...

A World Cup commercial for AI chatbot Claude drew sharp backlash from fans during Saturday's Argentina-Switzerland ...

David Beckham is ubiquitous in World Cup advertising, While a highly recognizable face for football in the U.S., it presents ...

Sports brands have always brought their own flavor to the FIFA World Cup. Over the years, the commercials created to promote their products have become iconic pieces and, in some cases, genuine ...

The World Cup in the United States, Canada and Mexico has, in commercial terms, been a riotous success. Yes, FIFA is facing ...

URUGUAY had their charter flight cancelled by their Football Association following their dismal World Cup campaign. The Celeste became the highest-ranked team to be eliminated from the competition ...

The World Cup's mandatory hydration breaks have turned two halves into four quarters, which suits FIFA, but does it impact ...