RFM Analysis is used to comprehend and segment clients based on their purchasing habits. RFM stands for recency, frequency, and monetary value, three critical measures that provide information on a ...
In this article, using sample data, we will perform 'customer clustering' to analyze customer purchasing behavior and improve marketing initiatives. By covering not only the analysis steps but also ...
RFM Analysis is used to comprehend and segment clients based on their purchasing habits. RFM stands for recency, frequency, and monetary value, three critical measures that provide information on a ...