10 YEARS. 7/07 DAY. ONE GIANT SURPRISE: L.O.L. SURPRISE! CELEBRATES ITS 10TH ANNIVERSARY WITH A FRANCHISE-WIDE MUSIC FESTIVAL-THEMED TA…

L.O.L. Surprise!™, the original unboxing brand from MGA Entertainment (MGA), is celebrating 10 years of surprise, style and ...

LOL Surprise! OMG Dolls 2026: How to shop 10th anniversary drops

To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.