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In an era where design-led companies outperform the S&P 500 by 219%, getting your logo design psychology wrong is a direct hit to your balance sheet. Most designers treat geometry as a shortcut; ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

So how does a designer approach the challenge of creating an identity that ticks all of these boxes? Stephane Perez AKA ...