Shop LEGO FIFA World Cup Trophy set ahead of bronze final game in Miami

Let's go, LEGO! AFOLs, show off your fandom of FIFA World Cup (bricks and minifigs style) ahead of bronze final game July 18, ...

How The LEGO Group Turned Soccer Fandom Into Its Next Big Play

The LEGO Group is going all out to connect with new customers, and this year's soccer collaborations show how fan-driven ...
The Star

Soccer-Lego to continue sports expansion with soccer players

The LEGO Editions 'Football Highlights' set for Kylian Mbappe is displayed in the LEGO campus buildings in Billund, Denmark, March 27, 2026. REUTERS/Tom Little April 2 (Reuters) - Danish toymaker Lego ...
Channel NewsAsia Singapore

Lego to continue sports expansion with soccer players

April 2 : Danish toymaker Lego will continue its expansion into the sports market this year with a collaboration with four of the world’s most famous soccer players. Sets celebrating Vinicius Jr., ...
The Print on MSN

LEGO installs giant World Cup trophy replica in New York. It’s made of 1.3 million bricks

‘The goal of the LEGO World Cup Trophy is to unite people through the love of football and play,’ said LEGO senior designer ...