Google recently launched third-party generative AI inference for open models in BigQuery, allowing data teams to deploy and run any model from Hugging Face or Vertex AI Model Garden using plain SQL.

For example, using a standard SQL query, developers can combine transaction data from Europe and Asia with customer data from the US. While similar results could be achieved on BigQuery using ETL ...

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools. Google has boosted its BigQuery ...