Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

How many times have we made resolutions to adopt healthier habits or vowed to never engage in unhelpful ones ever again, only to chastise ourselves for failing? Then the waves of guilt and shame that ...

A pilot programme involving major brands such as KFC, Mars, McDonald's and Nestlé - aiming to demonstrate how sustained behaviour change activity can improve physical conditions and people's ...