Living up to their motto of offering ‘original, exclusive, and premium’ stories to their consumer, ALTBalaji has created benchmarks in understanding the audiences’ love for Hindi originals. Within ...
ALTBalaji to take on Netflix: Reliance Jio’s content partner plans new web shows in quest for profit
A Shiv Sena member has accused Netflix of presenting a wrong image of India in the world. (Image: Reuters) A small rival of Netflix Inc. in India plans to ramp up production of low-cost web shows in ...
AltBalaji will achieve break-even in the January-March or April-June quarter of calendar year 2020. At a time when Netflix has launched a cheaper mobile-only plan and Apple has priced its over-the-top ...
ALTBalaji has completed two years and has emerged as a multi-genre contenlibrary and established a niche for itself in the Originals space. With over 36 originals, ALTBalaji aims to further bolster ...
ALTBalaji has tied up with Amazon Pay and MobiKwik. The tie-up with Amazon Pay enables subscribers to win up to Rs 50/- cashback while MobiKwik gives subscribers up to 10% cashback, credited to the ...
Nachiket Pantvaidya, CEO ALTBalaji and group COO Balaji Telefilms speaks about the highlights of its journey so far and the way ahead. 'What will the 'Saas Bahu' specialists do in a digital video ...
The 360-degree campaign was inclusive of packaged as well as organic content, which pushed POVs of the characters to maximize social sentiments of audience w.r.t each during pre-buzz. With a ...
Touted as one of the most appreciated and popular shows on ALTBalaji, the first season featured Nimrat Kaur in the titular role of Captain Shikha Sharma. Directed by Nagesh Kukunoor and Vinay Waikul, ...
ALTBalaji had 1.5 million active direct subscribers as of Q3FY20 (ended December 31, 2019), this indicates that most of ALTBalaji’s subscribers come from the indirect route i.e. via telco and DTH ...
Over-the-top (OTT) platform ALTBalaji has created many firsts with its marketing campaign for its latest web series Booo-Sabki Phategi. Starring Tusshar Kapoor, Mallika Sherawat, Krushna Abhishek, ...
ZEE5 is the OTT service owned by Zee Entertainment Enterprises Ltd, while ALTBalaji is managed by Ekta Kapoor’s Balaji Telefilms Ltd. The content sharing arrangement includes co-creation of more than ...
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